In Step-4 you will learn about content creation.

Of all the activities we have discussed so far, this is the most important, as it leads to the creation of the advertising content itself.

You must take into consideration that content creation requires a great deal of commitment in terms of time and budget. The content must be original, of high quality, and enriching, in order to meet your goals and objectives.
Otherwise, your efforts will be in vain.

Content creation does not have a start and end date.  It is a constant work in progress.  You must verify the capabilities of your team so that they constantly deliver what your customers want and need.  Your content must always align with your product or service brand and the image you are presenting.

One way to make this task easier is to outsource advertising content creation to experts.  This will enable you to focus on your core business activities.  Companies like:  www.apexoutsource.com

Steps in advertising content creation:

  1. Start with an idea oriented to a keyword or a solution or product your target audience wants and needs.
  2. Research your ideas until you feel you can develop content that will be informative and provide value to your target audience.
  3. Create a subject line or title for your content which will spur the interest of your target audience.
  4. Write the copy for your content. Use techniques such as telling a story in the introduction, presenting the problem, and providing the solution and benefits.
  5. Proof read, make edits and correct errors.  Make sure that each element of your content is logical.
  6. Post your advertising content onto platforms such as Facebook and Google Ads using the criteria you obtained from your determination of your target audience.  

Realize that the major frustration in creating content is that you will run out of ideas and inspiration. 

Below, we have provided digital resources for your reference to assist in the creation of your content. 

DIGITAL RESOURCES

1. Canva – Design professionally online with predesigned templates.

2. Stencil – An online design tool.

3. Pinterest – The best place to get ideas. Easy to organize and search for ideas in your niche.

4. Answer the Public – The ultimate place to see what your customers are looking for.

5. Hubspot – Blog Idea Generator